Modern Touch to Old School Barbershop
In his own words Phillip DeCastro took the old school feel of a barbershop and added a touch of modern element to it. What is that modern element? Broadband. DeCastro, owner of The Drill Barbershop in Gowrie, opened his shop about 3 ½ years ago when he and his wife moved back to her hometown in Iowa.
Moving from the Los Angeles area, DeCastro had an opportunity to continue a tradition in downtown Gowrie in a building that had housed a barbershop for over 100 years.
“The cool thing about broadband is it actually sets the tone for my shop. It allows me to stream music, stream video, schedule appointments and take payments,” according to DeCastro.
When first opening, Phil concentrated marketing efforts online such as search engine optimization and getting to the top of web searches for men’s haircuts and barbering as well as online appointment scheduling. Business has continued to grow allowing Phil to expand his business to another location in Fort Dodge, Iowa.
Not only a small business owner DeCastro is also active in the community with the City Parks Board and Gowrie Development Commission. DeCastro adds, “Having broadband is a crucial player in allowing small towns of 1,000 to be on the same level with other businesses.”
Webster-Calhoun Cooperative Telephone Association provides Landline Telephone, Digital TV and Internet service to 16 rural communities on a Fiber driven network just outside the Fort Dodge, Iowa area: Pilot Mound, Boxholm, Lanyon, Paton, Churdan, Farnhamville, Gowrie, Somers, Moorland, Knierim, Barnum, Clare, Thor, Badger, Vincent, and Duncombe. www.wccta.net WCCTA is Gigabit Certified and designated a Smart Rural Community by NTCA: the Rural Broadband Association.